Tencent Cloud AI-Generated Content Live Gift Solution
Gifts are the main channel for users to express support for broadcasters and are also a key source of revenue for broadcasters and platforms. However, traditional gifts are difficult to meet users' needs for the richness and individuality of gifts.
The powerful generation ability of AIGC can easily create a brand new and unique gift to give to the anchor through text and other means, obtaining an interactive reward experience. The attempt of "AIGC+Gift Rewards" can not only effectively improve the interactive effect of live streaming, stimulate user activity, but also promote user gift reward consumption and achieve platform revenue growth.
What can Tencent Cloud AIGC do
The innovative practice of QQ Music Magic Pen Ma Liang has shown us that "AIGC+Live Gift" is a highly potential and commercial application scenario. In response to this scenario, Tencent Cloud Media Services, in collaboration with TME Tianqin Laboratory, based on MUSE AI technology, provides a one-stop AI live gift solution for enterprises. It helps customers integrate AI image generation capabilities, real-time special effects processing, gift special effects playback and other related capabilities, step by step, and quickly unlock new gameplay for AIGC live gifts, bringing users a more interesting and interactive personalized gift giving experience.
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Creating your own gifts
Relying on AIGC, users in the live streaming room can quickly generate unique and personalized gifts through keywords, and randomly select from them. Compared to traditional live streaming gifts with fixed styles, the uncertainty of gift generation adds more excitement and fun to the user's reward process, and sometimes it can also bring special surprises to the user. At the same time, this personalized gift creation experience also has stronger social attributes. Through the gift as a carrier, users can discuss and generate effects with other users in the live broadcast room, share keyword insights, and create more interaction opportunities with the anchor.
Exclusive gift transaction
AIGC live streaming gifts randomly generated by users through custom keywords, and each item is unique. Unlike traditional live streaming gifts, these user exclusive gifts can not only be paired with cool special effects given to the host in the live broadcast room, but also serve as exclusive digital assets for users to collect, display, and even trade. The QQ music live streaming platform has specially built a list of works to facilitate gift display and trading, giving more value to users' exclusive AIGC live streaming gifts.
Gift Likes Player Killing (PK)
The rich effects of AIGC live streaming gifts for thousands of people and faces can generate more novel topics, enrich the live content of the host, and provide users with a social interaction experience. For example, anchors can select themes, encourage users to create and discuss related topics, and then achieve the effect of ranking PK through bullet screens, likes, and other methods. This interactive gameplay can effectively pull in the distance between the host and the audience, effectively improving the interactive effect of live streaming.
After QQ music adopted AI live gift gameplay in its music live streaming room, the average revenue brought by each user who gave gifts increased by 2-3 times, and the paid conversion rate of users who participated in drawing pictures reached over 70%. Various innovative AIGC gift gameplay quickly enhances the interactive enthusiasm and immersive experience of the live streaming audience in a short period of time, while bringing more benefits to the platform.
Why Tencent Cloud AIGC Live Gift Solution
Terminal SDK, low-cost and fast access
By integrating Tencent Cloud's self-developed player SDK, the generated gift images can be overlaid and fused with existing special effects templates to obtain gift effects in .mp4 format. Then, cool gift effects can be displayed through the player. For developers, this approach reduces access barriers and can still achieve ultra high-definition and low latency gift effects video playback even with low cost and fast integration, making the gift effect more smooth and stunning.
Apply for experience link: https://wj.qq.com/s2/13471063/9030/
Cloud rendering, multi platform access, creating fantastic effect
In addition to the native SDK solution, Tencent Cloud also provides AI live streaming gift cloud rendering solutions based on real-time cloud rendering. Customers can combine AIGC live streaming gifts with the original stream through cloud based effects rendering.
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The cloud rendering solution is based on the bullet screen/gift message in the live broadcast room, filtered through prompt text review, and inputted into the model for text rendering. The generated image results are combined with 3D effects, and mixed with the original live stream, finally presented in the live room. This implementation method is based on AI Generated Graph, leveraging Tencent Cloud ultra-low latency streaming capabilities, high-quality stream mixing and transcoding capabilities, and real-time cloud rendering for 3D applications. It can carry fantastic animation effects without occupying local storage and computing power.
Experience Link: https://experience.crtrcloud.com/index.html?env=intl
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Live Gift Effect Display - 'AIGC Magic Card '
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Live Gift Effect Display - 'Mystery Box Doll'
Rapid mapping
Adopt the MUSELight lyraSD model inference acceleration technology developed by Tianqin Laboratory, more efficient inference acceleration response can be achieved through operator level optimization, memory access computation optimization, core algorithm layer optimization, high-performance hardware programming optimization, and other methods. Compared to directly using large models, the drawing speed can be increased by 10 times, reaching 0.39/s/graph;
Model Customization
Support for self selection, self training of cultural and graphic models, and customization of different exclusive gift styles according to different scene requirements; At the same time, it supports flexible model switching to easily respond to various style requirements;
Various drawing methods
Support various ways of drawing, such as cultural, graphic, and hand drawn graphics, to provide users with more innovative experiences through diverse gameplay;
Content security review
Support image content review services, conduct compliance monitoring and review of output images, and safeguard business security;
Cool special effects
Support rich special effects processing capabilities, can configure multiple special effects templates, and support arbitrary switching of various cool special effects;
Multiple access methods
Provide multiple access methods for terminals and cloud, and business teams can choose appropriate solutions for integration based on actual situations, helping to quickly launch gameplay.