tencent cloud

Intelligent Music Platform

Tencent Intelligent Music Platform empower our customers to tap into the value of music with Tencent Media Lab's proprietary AI-based technologies for music analysis, music understanding, and music creation.

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Strengths
Multidimensional Music Understanding

Intelligent Music Platform provides a comprehensive smart music service with multidimensional analysis and understanding to locate elements of musical structure such as verse, hook, bridge, etc. as well abstract the layers of music such vocal, beat, base, and more.

Wide Use Case Coverage

The Intelligent Music Platform can be use in a wide range of applications in various industries such as game development, advertising, and e-commerce for both online and offline use cases.

Various Connection Methods

Flexible enagement models are available, such as public cloud deployment or in private clouds. We can also support custom scenarios such as highly secured data connections without the need to send full copies of the original music.

Support for Customized Upgrade

In addition to our standard solution and service model, we can also support customization to tailor the solution to your specific needs.

Scenarios

Gaming and Interactive Entertainment

Recommendation-Based Marketing

Scenario-Based Music

Musical Education

Gaming and Interactive Entertainment

Overview

The Intelligent Music Platform leverages information obtained through analysis of musical elements (e.g. rhythm, structure, instrument, and genre) to enrich the media content, upgrade gameplay, and enhance the interactive experience in diverse use cases such as user generated short videos (UGSV), interactive gaming, and entertainment applications.


Use Cases

Music Editing to the Beat

The Intelligent Music Platform analyzes music beats and assists in rhythmic video editing.

Interactive Game Design

Through analysis of the music beats, the Intelligent Music Platform provides reference beat design for interactive music and dance games.

Karaoke Gameplay Upgrade

By analyzing the climax and chorus of the music, the Intelligent Music Platform can make adaptations based on genres and musical instruments to upgrade the karaoke gameplay.

Recommendation-Based Marketing

Overview

Through smart music understanding, the Intelligent Music Platform can quickly generate feature tags such as genre and mood in diverse use cases such as content delivery, creative ad recommendation, and search. This increases the efficiency of personalized recommendation and targeted marketing.


Use Cases

Music Feature Analysis

The Intelligent Music Platform can perform a comprehensive analysis of music features to generate feature tags to support music recommendation and search.

Music Matching and Recommendation

The Intelligent Music Platform can be deployed to make recommendations to match music for multimedia content such as videos, to save cost and boosting efficiency with smart music filtering.

Scenario-Based Music

Overview

The Intelligent Music Platform provides AI-based music creation to effectively solve the problem of copyrights with background music in exhibition halls, showrooms, restaurants, etc. It integrates multiple smart technologies to enable design of unique interactive music experiences for increased immersion at exhibitions.


Use Cases

Broadcasting at Exhibitions

The Intelligent Music Platform uses deep learning models to automatically generate background music for broadcasting at exhibitions to avoids copyright issues.

Interactive Music Experience

Intelligent Music Platform enables the design of interactive music experiences using cutting edge music technologies.

Musical Education

Overview

By fully understanding musical information such as beat, rhythm, and pitch, the Intelligent Music Solution can be applied in teaching scenarios as teaching assistance and to promote online music education.


Use Cases

Smart Music Class

Intelligent music understanding can be leveraged in use in a teaching aid or by a training instructor by offering analysis capabilities for use cases such training for a performance or ear training.

Scenarios

Overview

The Intelligent Music Platform leverages information obtained through analysis of musical elements (e.g. rhythm, structure, instrument, and genre) to enrich the media content, upgrade gameplay, and enhance the interactive experience in diverse use cases such as user generated short videos (UGSV), interactive gaming, and entertainment applications.


Use Cases

Music Editing to the Beat

The Intelligent Music Platform analyzes music beats and assists in rhythmic video editing.

Interactive Game Design

Through analysis of the music beats, the Intelligent Music Platform provides reference beat design for interactive music and dance games.

Karaoke Gameplay Upgrade

By analyzing the climax and chorus of the music, the Intelligent Music Platform can make adaptations based on genres and musical instruments to upgrade the karaoke gameplay.

Overview

Through smart music understanding, the Intelligent Music Platform can quickly generate feature tags such as genre and mood in diverse use cases such as content delivery, creative ad recommendation, and search. This increases the efficiency of personalized recommendation and targeted marketing.


Use Cases

Music Feature Analysis

The Intelligent Music Platform can perform a comprehensive analysis of music features to generate feature tags to support music recommendation and search.

Music Matching and Recommendation

The Intelligent Music Platform can be deployed to make recommendations to match music for multimedia content such as videos, to save cost and boosting efficiency with smart music filtering.

Overview

The Intelligent Music Platform provides AI-based music creation to effectively solve the problem of copyrights with background music in exhibition halls, showrooms, restaurants, etc. It integrates multiple smart technologies to enable design of unique interactive music experiences for increased immersion at exhibitions.


Use Cases

Broadcasting at Exhibitions

The Intelligent Music Platform uses deep learning models to automatically generate background music for broadcasting at exhibitions to avoids copyright issues.

Interactive Music Experience

Intelligent Music Platform enables the design of interactive music experiences using cutting edge music technologies.

Overview

By fully understanding musical information such as beat, rhythm, and pitch, the Intelligent Music Solution can be applied in teaching scenarios as teaching assistance and to promote online music education.


Use Cases

Smart Music Class

Intelligent music understanding can be leveraged in use in a teaching aid or by a training instructor by offering analysis capabilities for use cases such training for a performance or ear training.

Success Stories
JOOX
Tencent Media Lab worked closely with JOOX to customize a complete smart music solution based on karaoke scenarios. The solution covers song structure analysis, music rhythm analysis, and short music video creation to enable JOOX to deliver an immersive karaoke experience.
Tencent Video
Tencent Media Lab has tailor-made an automatic music recommendation solution for Tencent Video, which greatly improves the efficiency of video editing and distribution and helps create high-quality materials for the publicity and promotion of movies and TV series.
Tencent Ads
Tencent Media Lab has customized a smart music solution for Tencent Ads, which creates general, emotional, and many other different music tags for ad recommendation and placement scenarios to increase the advertising efficiency.