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Going Global, Tencent Cloud Power Behind the Rising Star of Indonesian Short Video
Background
In Indonesia, the lifestyle of "KipasKipas" is gradually spreading among young people. The era of short video globalization has arrived, and Tencent Cloud Video on Demand（VOD）is relying on top technical strength to explore the market overseas.
As the Internet becomes an increasingly indispensable part of daily consumption, the era of short video globalization has arrived, and Indonesia has also fully entered the "short video era". Various Internet applications are blooming, and according to statistics, the number of Internet users in Indonesia has reached 204.7 million, becoming one of the fastest-growing regions in Southeast Asia. In addition to TikTok, YouTube, Facebook, Instagram and other head social media platforms, Indonesian local companies are also stepping into this blue ocean of short videos, hoping to create the next Internet miracle.
By 2023, KipasKipas has decided to fully invest in the short video shopping and social media business. As the user base continues to grow, the demand for audio and video playback experience has become increasingly high. The real challenge has arrived.
Challenges
● Insufficient infrastructure：network infrastructure in some areas is still in development, and the network signal coverage is limited.
● Scattered regions：The vast territory and complex terrain have some geographical limitations to network signal coverage.
● Weak network environment ：The playback clarity is insufficient, the loading speed is slow, and the picture is stalled, making it difficult to maintain a smooth playback.
KipasKipas has conducted comparisons with multiple cloud vendors during the product testing phase, and has also tried to ensure playback experience by developing and building various audio and video atomic capabilities. However, the final results were not satisfactory. The cost, time, and effectiveness were evaluated, and no satisfactory answers were found.
Why Tencent Cloud Video on Demand（VOD）
Tencent Cloud VOD has submitted a full-score answer: on the performance of playback clarity, network latency, and upload success rate in weak network environments, Tencent Cloud VOD has achieved the best results. In terms of integrated solutions for video uploading, processing, and distribution, Tencent Cloud has solved the problems that would normally take three months to resolve within only two weeks. In addition, Tencent Cloud VOD has improved the initial playback speed and quality of video playback while reducing the video bitrate by 50% and reducing platform bandwidth and storage costs.
Tencent Cloud VOD has provided silky smooth access to tens of thousands of customers in various industries in China. After going through 3 billion+ daily playback PV and 10 million+ short video daily edit PV practice and polish, it can provide a more high-quality and stable, ultrafast and smooth VOD service. Moreover, Tencent Cloud VOD has been accompanying numerous Chinese short video companies to go abroad since 2019. It can cope with the network situation in different regions and complex environments globally, with a perfect strategy to find the optimal path and respond in the shortest time, which has become the professional inertia.
Solutions：Tencent Cloud Video on Demand（VOD）one-stop solution implemented by KipasKipas
1.Client upload acceleration: The customer enables the VOD client upload solution, which passed the HTTP/3 protocol and optimized congestion control algorithm, improves the upload speed by more than 60%, and significantly increases the upload success rate in poor network conditions.
2.Ultrafast HD transcoding：By enabling ultrafast HD transcoding, customers can reduce the video bitrate by more than 40% while keeping the quality of image unchanged, thus reducing the platform bandwidth and storage cost, and improving the first opening speed and playback quality of the video.
3. Adaptive HLS bitrate streaming：The customer enables adaptive bitrate streaming in HLS format instead of MP4 format for distribution, which supports automatic switching of resolution in different network environments, effectively improving the playback experience in unstable network environments. Moreover, the header file of HLS format is smaller, resulting in a faster initial playback speed.
4. First frame instant start：The customer enables the player's pre-download and pre-load capabilities. While watching the currently playing video, the next video is loaded in the background, achieving an immediate playback effect when sliding. After enabling pre-download and pre-load, the processing time for the first frame is only about 15ms, reducing the time by 50%.
Tencent Cloud VOD has withstood the test of thousands of domestic customers and practical application, and its top technical strength precipitated in rich business scenarios will bring a higher-quality experience to global customers, accompanying them in continuously creating value and escorting their VOD service.