Tencent Cloud

TV Stations and OTT

Last updated: 2023-04-17 15:01:47

Use Case
TV stations and OTT media services deliver streaming media mainly to the TV in a user's home. They typically have the following requirements for content delivery:
Requirement
Description
High-resolution video
Because the content of TV stations and OTT services is generally played on large screens like smart TVs, high resolution is required to deliver a vivid video experience.
Smart switching between video definitions
TV stations and OTT platforms have a large user base with widely different network conditions. To adapt to different network environments, a platform needs to prepare multiple resolutions for a video resource, so that the user’s device can automatically select the most appropriate bitrate for playback based on the current network conditions.
Copyright protection
TV stations and OTT platforms have diverse media content, including movies, sports events, animations, and TV shows. Such content is prone to piracy, especially as they become accessible to more and more viewers. Therefore, effective copyright protection measures are needed to prevent piracy.
Content moderation
Because TV stations and OTT platforms have a wide audience, non-compliance can have serious impacts and cause huge losses to platforms. Most of the videos on TV and OTT platforms are long-form, and manual moderation can be time-consuming, inefficient, and prone to errors. Machine-based smart moderation can filter out a large number of compliant videos, greatly reducing manual moderation costs.
Media playback blocking
Media platforms need to be able to quickly block the playback of non-compliant videos that incorrectly passed moderation.
Psuedo-live streaming
Pseudo-live streaming (broadcasting a pre-recorded video to achieve a similar effect to live streaming) is common among TV stations and OTT platforms. TV dramas, variety shows, and interview programs are recorded and edited, and URLs are generated for them in advance. Viewers can bookmark the URLs and watch them at the scheduled time.
Efficient media cataloging
TV stations have a large number of long videos that need to be cataloged, which is inefficient to do manually.
Solutions
Requirement
Recommended VOD Feature
High-resolution video
Audio/Video Transcoding
VOD supports transcoding to high resolutions including 2K, 4K, and 8K, as well as HDR, meeting the requirements of OTT content played on large screens.
Smart switch between video definitions
Smart Multi-Bitrate Switching
One video source can be converted to streams of different bitrates to meet playback requirements under different network conditions.
Copyright protection
Hotlink Protection
VOD offers hotlink protection schemes based on referer and key.
Encryption and DRM
VOD supports HLS private encryption and commercial-grade DRM schemes to protect your content from piracy.
Content moderation
Smart Moderation
VOD's smart moderation feature delivers industry-leading recognition accuracy and recall rate, helping TV stations and OTT platforms ensure content compliance.
Media playback blocking
Media Blocking
This feature allows TV stations and OTT platforms to quickly block non-compliant content when it's detected to reduce risks and losses.
Psuedo-live streaming
VOD to Live Streaming
VOD supports distributing pre-recorded videos as live streams with low costs and fast speed, allowing TV stations and OTT platforms to attract more viewers with pre-recorded high-value content.
Efficient media cataloging
Labeling and Categorization
TV stations and OTT platforms can use VOD's labeling and categorization capabilities to efficiently archive, search, and manage massive amounts of video content.
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TV Stations and OTT

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Requirement	Description
High-resolution video	Because the content of TV stations and OTT services is generally played on large screens like smart TVs, high resolution is required to deliver a vivid video experience.
Smart switching between video definitions	TV stations and OTT platforms have a large user base with widely different network conditions. To adapt to different network environments, a platform needs to prepare multiple resolutions for a video resource, so that the user’s device can automatically select the most appropriate bitrate for playback based on the current network conditions.
Copyright protection	TV stations and OTT platforms have diverse media content, including movies, sports events, animations, and TV shows. Such content is prone to piracy, especially as they become accessible to more and more viewers. Therefore, effective copyright protection measures are needed to prevent piracy.
Content moderation	Because TV stations and OTT platforms have a wide audience, non-compliance can have serious impacts and cause huge losses to platforms. Most of the videos on TV and OTT platforms are long-form, and manual moderation can be time-consuming, inefficient, and prone to errors. Machine-based smart moderation can filter out a large number of compliant videos, greatly reducing manual moderation costs.
Media playback blocking	Media platforms need to be able to quickly block the playback of non-compliant videos that incorrectly passed moderation.
Psuedo-live streaming	Pseudo-live streaming (broadcasting a pre-recorded video to achieve a similar effect to live streaming) is common among TV stations and OTT platforms. TV dramas, variety shows, and interview programs are recorded and edited, and URLs are generated for them in advance. Viewers can bookmark the URLs and watch them at the scheduled time.
Efficient media cataloging	TV stations have a large number of long videos that need to be cataloged, which is inefficient to do manually.

Requirement	Recommended VOD Feature
High-resolution video	Audio/Video Transcoding VOD supports transcoding to high resolutions including 2K, 4K, and 8K, as well as HDR, meeting the requirements of OTT content played on large screens.
Smart switch between video definitions	Smart Multi-Bitrate Switching One video source can be converted to streams of different bitrates to meet playback requirements under different network conditions.
Copyright protection	Hotlink Protection VOD offers hotlink protection schemes based on referer and key. Encryption and DRM VOD supports HLS private encryption and commercial-grade DRM schemes to protect your content from piracy.
Content moderation	Smart Moderation VOD's smart moderation feature delivers industry-leading recognition accuracy and recall rate, helping TV stations and OTT platforms ensure content compliance.
Media playback blocking	Media Blocking This feature allows TV stations and OTT platforms to quickly block non-compliant content when it's detected to reduce risks and losses.
Psuedo-live streaming	VOD to Live Streaming VOD supports distributing pre-recorded videos as live streams with low costs and fast speed, allowing TV stations and OTT platforms to attract more viewers with pre-recorded high-value content.
Efficient media cataloging	Labeling and Categorization TV stations and OTT platforms can use VOD's labeling and categorization capabilities to efficiently archive, search, and manage massive amounts of video content.

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Recent Pages

TV Stations and OTT

Use Case

Solutions

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